Audible Global Rebrand
Audible came to us with the challenge of shifting the perception that they are just "books on tape" and becoming THE leader in audio entertainment. For this global rebrand we developed a design system, full 360 global campaign, and activations that prove that audio content (read: Audible) is the ultimate portal into the imagination.
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Loopholes
Social justice campaign aiming to put the severity of period poverty in America on people and politicians' radars. The campaign ultimately prompted them to support the Menstrual Equity for All Act, a comprehensive bill that expands Medicaid to cover period care costs (among many other good things).
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CKE x OnlyFans
CKE was the last to enter the high stakes Chicken Wars and was fighting against competitors that had much bigger budgets. In order to help break through the clutter, we made chicken sandwich love, not war.
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Sample Frameworks
Sample Ecosystems
Work samples of various ecosystems ranging from simple summaries to more complex​
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Chase Consumer Journey
Chase Bank was looking to raise awareness and increase applications for the Associate Banker role in-brand. The following outlines a consumer journey for potential applicants and overall recruitment strategy recommendation (to be implemented in-house by Chase).
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