Rocket Own the Dream Season 1 Super Bowl 2025 - Brand Relaunch
As Rocket set out to reinvent the homeownership category,
we helped reinvent Rocket – beginning at Super Bowl LIX.
With a modern American epic and a live, first-of-its-kind
Super Bowl activation, we relaunched a 40-year-old brand
on America’s biggest stage.
Rocket Own the Dream Season 2
Super Bowl 2026
Season 1 of Own the Dream helped America believe in home again. One year later (now with Redfin), we launched Season 2 to help America believe in each other.
For the first time ever in the U.S. we secured the rights to Fred Rogers' legendary song, Won't You Be My Neighbor?, with Lady Gaga reimagining a modern rendition just for us.
Audible Global Rebrand
Audible came to us with the challenge of shifting the perception that they are just "books on tape" and becoming THE leader in audio entertainment. For this global rebrand we developed a design system, full 360 global campaign, and activations that prove that audio content (read: Audible) is the ultimate portal into the imagination.
Loopholes
Social justice campaign aiming to put the severity of period poverty in America on people and politicians' radars. The campaign ultimately prompted them to support the Menstrual Equity for All Act, a comprehensive bill that expands Medicaid to cover period care costs (among many other good things).
CKE x OnlyFans
CKE was the last to enter the high stakes Chicken Wars and was fighting against competitors that had much bigger budgets. In order to help break through the clutter, we made chicken sandwich love, not war.
Sample Frameworks
Sample Ecosystems
Work samples of various ecosystems ranging from simple summaries to more complex
Chase Consumer Journey
Chase Bank was looking to raise awareness and increase applications for the Associate Banker role in-brand. The following outlines a consumer journey for potential applicants and overall recruitment strategy recommendation (to be implemented in-house by Chase).
