Led strategic planning for brand communications: brand strategy and positioning, consumer

journeys, communication frameworks and rollout strategy across paid, owned, and earned channels
Worked in tandem with creative and production to guide ideation and execution of all assets (ATL to 

BTL)

Main communications strategy point of contact for senior client counterparts regarding 72&S work

streams within IMC process
Challenged brands to push beyond film-led executions and bring channel thinking upstream in creative development process
Internally-focused on establishing and scaling communications strategy department within 72&S

Internally-focused on DEI initiatives and programs